about Bali

One of the most popular tourist destinations in the world, BALI for few years awarded as the world best island by The International Travel Magazine. There however, are still many people who do not know in depth about the uniqueness of Balinese culture. Life in Bali is always related to "Tri Hita Karana" or a tripartite concept that include the spiritual relationship between human, God and their environment.

The rapid growth of development in tourism has had a big impact and influences to Bali tradition and lifestyle. Interestingly, Balinese culture is still as what it was, growing along with the globalization. It is the Balinese civilization what makes the island different from other destination.

Lying just 8 degrees beneath the equator, the island of Bali is a small Hindu enclave located in the centre of the Indonesian archipelago. Despite its size, the island has a diverse landscape that is blessed with flourishing rice terraces, a chain of volcanic mountains, rugged coastline and a network of rivers that carve meandering pathways through the tropical environment.

The people of Bali largely follow the Hindu religion, which was introduced to the island during the 14th century when high caste nobles and priests fled Java at the downfall of the mighty Majapahit Empire. As a highly artistic race of people, the Balinese are extremely proud of their cultural heritage and religious rituals and ceremonial rites dominate most aspects of daily life.

Not a day passes on the Balinese lunar calendar without some sort of ceremony taking place where elaborate offerings of fruit and flowers are made to appease the Gods. The underlying philosophy of Hinduism is all about balance and maintaining a peaceful existence between all components of the physical and unseen worlds.

Modern Bali has fully embraced tourism and the island offers so much to see and do for international travellers. Whether it's a day at the beach surfing, indulging with a traditional spa treatment, partaking a cooking class, rafting down the river, trekking on the back of an elephant, taking in the cultural sights or just hitting the shops - there are endless alternatives. The island of Bali presents a choice of different experiences as well as the gracious hospitality that ultimately holds it all together.